Sheryl Alexa Shaffer

Sheryl Alexa Shaffer is working with VetArt as a Video Content Producer, a Documentarian, and we are creating videos about the VetArt Pop-Up Arts Cafe events in California and so far have filmed 7 Pop-Up Art Cafe events.

Sheryl says “I am learning as I go and keeping up with technology. Admittedly, I have made mistakes in the past and there is always room for improvement so bear with us as we are figuring it all out as we go.

The VHVtv channel on YouTube is

VHVtv was filmed in the HD studio, with a volunteer crew of 12 with a studio tech supervising, at the MidPeninsula Media Center in Palo Alto in San Mateo County and Sheryl is a Volunteer Community Producer.
Now all content is created with our iPhones and edited with iMovie during our second iteration as we learned to create content virtually using video conferencing apps and requesting B Roll and jpegs from our guests and
collaborating with University of California Riverside VHVtv Intern, Richard Gonzalez.

Since 2016, we were producing VHVtv episodes in the Mid Peninsula Media Center’s state of the art HD studio and during the past few years, have had many guest hosts during our initial iteration.
The guests hosts paid the production costs of their program directly to the MidPen Media Center. All MC studio produced HD content is on this website. All content filmed in the MidPen Media Center Studio is owned by the MidPen Media Center.

Now VHVtv is a mobile remote production team and are no longer restricted to filming in a studio environment.
Our third iteration is that VHVtv travels with the VetArt Pop-Ups Art Cafes in California since October 2022, and film interviews with
Veteran Artists as they present their Artworks and tell how creating Art has helped them cope with their military trauma.

VHVtv continues producing content using video conference app, digital photos and B roll but we prefer to film our content on location using our iPhones and editing on the iMovie.

New iPhone 13 Pro.
Sheryl Shaffer is the Producer of VHVtv. She likes to film with the iPhone 13 Pro.

VHVtv has gone through many iterations since we began and none as dramatic as 2020 with the Covid 19 pandemic. The Media Center in Palo Alto was closed March 13, 2020 and reopened July 2022.
From June 2020 to 2022, all videos were created virtually with VHVtv Co-Producer Richard Gonzales as we created 24 Virtual Interviews during our second iteration.

Sheryl Alexa Shaffer created Veterans Helping Veterans TV in 1996 as an out reach to veterans in San Mateo County while she was working as an EDD Local Veterans Employment Representative, L.V.E.R. and during this time, it was like being an apprentice as she learned community television production at the local community Media Center in Palo Alto, CA. During the time she was an EDD Job Service VetRep, the local veteran groups in San Mateo County sponsored the costs of producing VHVtv.
She retired from the E.D.D. in 2004 with 25 years of Civil Service. She attended college on the G.I. Bill and graduated from San Francisco State University, SFSU, 1974 with a BA degree in Theatre Arts.
In 1997, she graduated with her second BA degree from California State University Northridge, CSUN, with a degree in Radio, TV and Film.

Sheryl is a Community Producer at the MidPeninsula Media Center HD Studio in Palo Alto, CA since 2016.
Sheryl has won several Western Access Video Excellence, the WAVE awards for community educational access TV, for VHVtv episodes:
“The Rosie Legacy” 2019, “Veteran Advocates” 2018, Vetsin Tech 2017 and What is TBI? 2015.

She is a member of the Veterans in Media & Entertainment, the VME Connect and a member of the American Legion Post 43 Hollywood.

Sheryl is a Vietnam Era Veteran and served as a Personnel Specialist in the Women’s Army Corps.

She served in the Women’s Army Corps from 1968 to 1971 and is a Vietnam Era Veteran and a Life Member of the Vietnam Veterans of America Steve Warren Chapter 464 of Redwood City, CA and AMVETS Post 34, San Francisco.

She was trained as a Personnel Specialist and received an Honorable Discharge at the rank of E-5, a SP/5.

After Sheryl was discharged from the U.S. Army, she went looking for a part time job, while attending college on the G.I. Bill, and went to her local EDD Field Office in South San Francisco and was recruited by the CA Employment Development Department and retired as an Employment Development Department Job Service Local Veterans Employment Representative (LVER) in 2004 with 25 years Civil Service and worked in San Mateo County.

Here is my military story. PSA “I Am A Veteran.”


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